Kalia Law Firm Digital Marketing – SEO & Social Media Growth Success

Kalia Law Firm Digital Marketing was a full-scope project where I worked closely with the legal team in Brampton, Canada, to transform their online visibility. The firm specializes in Family Law, Separation Agreements, Real Estate Law, Title Transfer, and Mortgage Refinance, and needed a robust online presence to attract and retain clients.

🧩 My Digital Marketing Responsibilities:

🔍 Search Engine Optimization (SEO)

One of the first steps in our digital marketing strategy was comprehensive SEO optimization. Here's what I implemented:

• Conducted deep keyword research focused on local legal services in the Brampton area

• Optimized key landing pages like Family Law, Real Estate, and Title Transfers

• Ensured all meta tags, headers (H1–H4), and schema were implemented

• Submitted a sitemap to Google Search Console

• Fixed crawl issues, enhanced page speed (achieving load time under 3 seconds)

• Built quality backlinks through off-page SEO techniques

✅ Result: Kalia Law Firm now ranks in the Top 3 on Google for “Best Law Firm in Brampton,” “Separation Agreement Brampton,” and more

📱 Social Media Marketing

Social media played a pivotal role in audience engagement and brand trust. I executed:

• Daily/weekly content calendar planning

• Created legal infographics, reels, and carousel posts for Instagram, Facebook, and LinkedIn

• Increased client engagement through story Q&As, highlight icons, and testimonials

• Designed branded creatives using Canva and Adobe Suite

• Helped the firm gain direct leads and consultations via Instagram and LinkedIn

✅ Consistent content helped increase their follower base and lead inquiries significantly.

🎯 Google Ads & Analytics

We utilized Google Ads campaigns to capture urgent leads for legal consultations:

• Created targeted campaigns with location, keyword, and demographic filters

• Monitored and optimized ads weekly using Google Analytics

• Designed high-conversion landing pages

• Achieved high CTR and low bounce rate through precise targeting

✅ Conversion-focused campaigns drove a noticeable increase in real-time lead generation.

🛠️ Tools Used:

• WordPress (with SEO plugins and security hardening)

• Google Search Console

• Google Analytics

• Google Ads

• Meta Business Suite

• Canva, Photoshop, and Illustrator

💼 Outcome:

• 🚀 Top 3 ranking on Google Canada for law keywords in Brampton

• 📈 Boosted monthly organic traffic by over 300%

• 📱 2x increase in social media followers and engagement

• 📊 Lowered ad spend per acquisition through conversion-optimized campaigns

• 🧭 A faster, more SEO-optimized website and digital ecosystem

🔗 External Resources:

• Google Search Console

• Google Ads

• Meta Business Suite

🔗 Internal Link:

If you're interested in the Website Design for Kalia Law Firm, click here to view the case study