RNZ Group Digital Marketing – SEO, LinkedIn, Facebook & Analytics
Project details
🌿 RNZ Group Digital Marketing
I had the opportunity to lead and implement the digital marketing strategy for RNZ Group, a well-known agricultural solutions provider. The goal was to enhance their online visibility, strengthen their brand identity, and generate high-quality leads through a combination of organic and paid digital strategies.
🔗 Channels We Optimized
1. LinkedIn
As a B2B-focused brand, LinkedIn played a major role in RNZ Group’s marketing funnel. I created and scheduled professional content tailored for an agro-industrial audience. Our goal was to reach potential distributors, farmers, and agriculture-related companies.
Key Tasks:
Optimized company page
Weekly engagement-focused content
B2B lead nurturing
LinkedIn Analytics tracking
2. Facebook & Instagram
I managed RNZ Group’s Facebook and Instagram pages to enhance their visibility among farming communities and agritech partners.
Deliverables:
Content calendar creation
Design of social media creatives using Adobe Photoshop & Canva
Campaign boosts (targeted reach by region, interest, and demographics)
3. Google Search & SEO
RNZ Group needed to rank better on Google for agricultural and nutrient-based searches. I implemented a strong on-page and off-page SEO strategy.
Key Work:
Targeted keyword research
Meta titles, meta descriptions
Heading structure optimization
Internal linking
Sitemap submission and robot.txt updates
Backlinking and blog integration
🧰 Tools & Tech Used
✅ Google Analytics: For tracking user behavior and conversions
✅ Google Search Console: For site health, indexing, and performance
✅ Rank Math SEO: On-page SEO optimization
✅ Adobe Photoshop & Illustrator: Creative designs & Social media visuals
- ✅ Core PHP Custom Work: Integrated tracking code and form validation
🎯 Achievements
📈 Organic traffic increased by 60% in 3 months
💼 300% increase in LinkedIn engagement
🧠 Keyword rankings improved drastically for agricultural niche keywords
📊 Complete visibility on search engines for branded terms